2024 China Cigar and Whisky Lifestyle Festival

The 2024 China Cigar and Whisky Lifestyle Festival Concludes Successfully: A Grand Symphony of Luxury and Multicultural Passion!

From December 7 to 8, the Shenzhen Shahe Golf Club was ablaze with starlight as the The 2024 China Cigar and Whisky Lifestyle Festival unfolded spectacularly. With over 5,000 attendees and more than 20 themed events, this milestone event was a true sensation. It marked the first large-scale cigar and whisky crossover summit in China, setting a historical precedent as the largest event of its kind in the nation's history.

This interactive and innovative celebration, featuring collaborations with whisky, luxury cars, and other industries, drew cigar and whisky enthusiasts, industry leaders, and distinguished guests. Together, they embarked on a luxurious journey in the heart of the bustling city, exploring the multifaceted charm of the cigar and whisky fusion.

01 Exhibition Extravaganza: A Luxurious Gathering

The event transformed the open lawn into a luxurious paradise, featuring luxury cars, cigars, fine wines, gourmet cuisine, bespoke clothing, sound systems, and leisure camping products. Luxury cars and motorcycles stood elegantly on the lawn, their refined details exuding sophistication.

More than 120 enterprises and 200 brands participated in this grand occasion, covering over 10,000 square meters and representing more than 10 industries. Various cigar brands and an array of fine wines were showcased alongside exquisite accessories, highlighting impeccable design and craftsmanship. The lawn became a haven for enthusiasts to immerse themselves in unparalleled moments of joy and prestige.

02 Professional Forums: A Meeting of Minds

Over 10 themed forums attracted more than 8,000 cigar and whisky enthusiasts during the two-day event. Industry experts and professionals convened to explore multi-dimensional perspectives, offering valuable insights and strategies for navigating market changes and fostering cross-industry collaboration.

Key discussions included:

• “The Cycles of the Cigar Industry”: Reflecting on the industry's history and resilience.
• “Trends in the Cigar Industry and Internationalizing Chinese Cigars”: Exploring strategies for global expansion.
• “Creating the ‘Golden Triangle’ of Cigars, Wine, and Tea”: Uncovering synergies among categories.
• “Cigar Lounge Operations and Breakthroughs”: Examining approaches to elevate business models.
• “Cigar Tasting Systems and Techniques”: Popularizing professional tasting knowledge.
• “Cigars as a Unique Catalyst for Cross-Sector Consumption”: Showcasing the allure of cross-industry integration.

These forums significantly advanced the cigar industry’s innovation and competitiveness, paving the way for a more diverse and prosperous future.

03 Raching’s Stunning Product Launch

Following the forums, Mr. Chen Liang, co-founder of Raching, unveiled the groundbreaking RR Series Cigar Cabinet, adding a new highlight to the event.

Combining elegant luxury design with rare materials like shadow wood and leather, the RR series epitomizes sophistication. Its SHP soft humidification technology ensures precise humidity control, while glacier water mold prevention protects cigars effectively. A vintage-style timepiece enhances the cabinet’s allure, while a fingerprint lock ensures privacy, and a TFT retina display offers intuitive operation—seamlessly blending technology with luxury.

The most notable innovation of this series is the built-in draw resistance tester, which accurately measures airflow resistance through cigars, providing enthusiasts with precise data.

As the first in the cigar cabinet industry to incorporate this technology, Raching has set a significant milestone, establishing itself as a pioneer in global cigar cabinet innovation and charting a transformative path forward.

Additionally, Mr. Zhou Ziming, another Raching co-founder, introduced the Stainless Steel Series with its unique Rock Air Conditioning system.

This series features dual temperature and humidity control for a stable environment, a fresh air system for improved air quality, and intelligent controls for enhanced user experience, setting a new benchmark for stainless steel products.

04 A Cultural Feast: Diverse and Enriching

The event offered a rich cultural and entertainment program.

The “Dazzling Cigar Fest Music Gala” lit up the night with a vibrant atmosphere. Opening with energetic Caribbean-style dances, the gala instantly ignited the audience’s enthusiasm. International bands alternated between soothing melodies and electrifying performances, showcasing the magic of music.

Dynamic DJ beats accelerated heart rates, creating an immersive musical carnival. A humorous cigar celebrity impersonation show added a whimsical touch, while cigar product runway shows paired confident models with exquisite cigars, exuding refined elegance.

05 Lucky Night: Exciting Raffles

Interspersed with the performances were thrilling raffle draws featuring first, second, and third prizes. The diverse and abundant rewards heightened the anticipation, with cheers and applause bringing the evening’s festive atmosphere to a peak and leaving an indelible impression.

06 Interactive Experiences: Immersive Fun

Various interactive activities allowed participants to experience the unique allure of cigar and whisky culture firsthand.

The Cigar & Whisky Pairing Masterclass took attendees on a journey of taste, combining professional knowledge with sensory delights.

The Hand-Rolled Cigar Competition, guided by professional instructors, offered a fascinating glimpse into the craft of cigar making. Participants showcased their passion for the art in a lively and engaging setting.

The Ash-Holding Contest tested participants’ steady hands and refined cigar-smoking techniques, highlighting their elegance and skill.

The International Cigar Slow Smoking Championship combined expertise and competition, celebrating the art of slow smoking and the cigar culture’s values of elegance and focus.

07 Grand Finale and Future Prospects

On December 8, the 2024 Second China Cigar Lifestyle Festival and Whisky Weekend Trendy Drinks Festival concluded with the CSWC. This grand event has significantly propelled the internationalization of China’s cigar culture and industry, showcasing its growing influence and promising prospects on the global stage.

 

Looking ahead, Raching remains committed to elevating the quality and impact of future events, providing an exceptional platform for enthusiasts and industry professionals alike. Let us eagerly anticipate the next gathering, as we continue to explore and celebrate the luxurious world of cigars and whisky!